Weekend Results 13th to 16th March 2014: Most find the monuments while Need for Speed misses the accelerator....

This week saw the opening of 2 films with The Monuments Men surprisingly leading the weekend with a strong 2.3m.  Monuments opened to 22m back in early February in the US.  The result was middling at best.  Something that i didn't see being replicated here.  Need for Speed on the other hand couldn't even touch the sides of the openings that the similar Fast and Furious series has pulled here.  NFS managed to open to only 1.5m.  This was well below the expected results and I am sure like the US the studio wanted more.  Given it's much lower cost than the before mention Fast serious, NFS can't be considered a flop, but a serious dissappointment it is.  Lets hope Divergent can fill the gap that this has left.

Last weekends leader 300: rise of an empire dipped a high 50% for a running total just short of 6m.  It now already lies some 4m short at the same point from the original film. In fact at this rate, it will be lucky if it even gets close to 10m which would have been a total this film was gunning for before it opened.  Non-Stop dipped a further 40% for a 4.5m total.  Vampire Academy dropped 45% for a not surprisingly weak 1.3m.

Top 20:

TW	LW	Movie	Rating	Distributor	Weekend Gross	% Change	Screen Count / Change		Average	Total Gross	Week #
1	N	The Monuments Men	M	Fox	$ 2,319,102	-	323	-	$7,180	$ 2,520,352	1
2	1	300: Rise of Empire	MA15+	Warner Bros	$ 1,586,801	-50.0%	467	0	$3,398	$ 5,960,525	2
3	N	Need for Speed	M	Dreamworks	$ 1,513,581	-	457	-	$3,312	$ 1,528,726	1
4	2	Non-Stop	M	Studiocanal	$ 648,511	-39.3%	235	-18	$2,760	$ 4,520,352	3
5	3	Vampire Academy	M	Studiocanal	$ 400,736	-44.5%	164	2	$2,444	$ 1,329,858	2
6	4	12 Years a Slave	MA15+	Icon	$ 381,851	-38.1%	209	-15	$1,827	$ 6,719,439	7
7	5	The Wolf of Wall Street	R18+	Roadshow	$ 329,088	-43.4%	112	-55	$2,938	$ 22,570,968	8
8	6	Tracks	M	Paramount	$ 313,527	-43.6%	203	2	$1,544	$ 1,458,250	2
9	7	Wolf Creek 2	MA15+	Roadshow	$ 248,316	-51.2%	177	-31	$1,403	$ 4,460,540	4
10	9	The Dallas Buyers Club	MA15+	Pinnacle	$ 232,700	-32.7%	78	-7	$2,983	$ 2,208,972	5
11	8	Lone Survivor	MA15+	Disney	$ 139,092	-66.5%	125	-96	$1,113	$ 3,905,738	4
12	10	Last Vegas	M	Universal	$ 119,800	-59.0%	113	-65	$1,060	$ 6,627,158	6
13	11	Robocop	M	Sony	$ 71,293	-63.9%	60	-72	$1,188	$ 6,985,937	5
14	14	Le Week-End	M	Paramount	$ 68,900	-33.8%	55	1	$1,253	$ 854,004	4
15	13	Are we officially dating?	MA15+	Studiocanal	$ 60,577	-50.6%	38	-36	$1,594	$ 2,551,721	5
16	18	The Wind Rises	PG	Madman	$ 51,767	-33.8%	10	0	$5,177	$ 364,164	3
17	N	Generation Iron	M	Madman	$ 51,482	-	14	-	$3,677	$ 57,682	1
18	N	The Armstrong Lie	M	Sony	$ 47,787	-	8	-	$5,973	$ 53,754	1
19	19	Nebraska	M	Roadshow	$ 41,883	-42.0%	36	-5	$1,163	$ 548,708	4
20	17	The Book Thief	PG	Fox	$ 39,098	-59.2%	30	-32	$1,303	$ 13,911,070	10