Also ANZAC day long weekend also falls the weekend after Easter possibly cushioning and dips from the easter weekend itself. As such we have a number of releases looking to capitalise on the holidays. Both Noah and more particularly, Mr Peabody and Sherman have obviously been positioned to get the most out of the holidays, but as they are already opened, I want go into more about them. Here are the other big hitters:
3rd April
Captain America: The Winter Soldier
The second captain america film arrives day and date with the US as the 3rd film in Phase 2 of the Marvel Universe. The first film opened to 4.6m back in July 2011 on it's way to a total of 10.6m. Compared to the US, this run was comparatively lower, which is something that Disney will hope to avoid this time around. CA2 should be able to benefit from the "Avengers effect" and quite possibly more so than Thor 2 did. Most of the country (excluding NSW) will be on holidays which should help CA. The biggest thing working against CA2 will be the fact it's opening against the Lego Movie.
Prediction (OW) = 7m
The Lego Movie
The Lego has almost finished it's worldwide run and has made a phenomenal 400m worldwide including a massive nearly 250m in the US alone. Here I expect things to be no different. In the US, the Lego Movie managed to open to 69m. This movie is well liked worldwide and given it's holidays there is potential for it breakout. However it will be battling for dollars with CA2 and of course the 1 week old mr peabody and sherman.
Prediction (OW) = 5m (has potential to be higher though if CA doesn't break out)
Divergent
Marketed as the next Hunger Games, this film opened to an impressive 55m last weekend in the US. It's 2nd week hold has indicated some good word of mouth already kicking in dipping only 50%. Signs are good for a similarly good opening here in Australia. Given it's only major competition is The muppets film which recently disappointed in the US, and of course the holdovers (CA in particular), there is no reason for this not to break out.
Prediction (OW) = 6m (but it could easily do more)
The Amazing Spiderman 2: Rise of Electro
The sequel to the 2012 film The Amazing Spider-man opens 2 weeks earlier than the US here. In fact, most of the world get this film before the US. The 2012 film served as a reboot to the series after the mess that was Spider-man 3. TASM as it's sometime called, was considered to be a suitable reboot though not in the same league as the original spider-man film. TASM made an ok 17.4m from a 5.45m opening weekend. This new film will be looking to build from that base. Outside of holdovers from the previous weeks, TASM 2 has very little competition. Unfortunately, it's battling against the 2 week old Captain America 2 which will be first to the market. The question is, will it matter. TASM 2 also has the advantage of opening over the Easter weekend which 300, Thor and Fast 5 have all previously benefited from.
Prediction (OW) = 8m (10m long weekend)
No comments:
Post a Comment