Saturday, 17 May 2014

15th May 2014 - Godzilla roars on opening....


Godzilla has easily topped the box office on it's opening day in Australia taking over 67% of the business for the day.  Godzilla managed to open with a 1.3m USD opening day which is the 3rd biggest of 2014 behind The Amazing Spider-man 2 (1.44m USD) and Captain America 2 (~ 1.4m USD).    This should put Godzilla on track for a opening well above 5m.  Especially given TASM 2's 2014 high opening days was during holidays and directly before Easter while, Godzilla has opened while school is on.  For comparison, the 1998 Roland Emerich debacle opened to 2,473,606  AUD.  It appears the new Godzilla should more than double that films opening which went on to make 13.5m AUD.  Of course the 1998 Godzilla opened over the Queens Birthday weekend and was helped by the holiday weekend.  Of note, the 1998 version adjusts to 4.1m which is a good sign for the new version.

The good result for Godzilla 2014 can be attributed to a great marketing campaign which marketed the film as more of a disaster film (like Emerich's other blockbuster films which is kinda funny) than a monster film.

Monday, 12 May 2014

Weekend Results 7th to 11th May : Bad Neighbours explodes onto the big screen..... Chef dishes up a miss

After previewing last weekend with a very strong 2.6m, Bad Neighbours pulled in an impressive 4.7m on 393 screens.  Neighbours also pulled in a nice 51m stateside.

Weekend Results 1st to 4th May : May the 4th be with you all....

Time to update things.

May the 4th weekend saw 5 new releases enter the top 20 alongside 2 films in preview.  The only truly wide new release this weekend belonged to Bad Neighbours  which previewed on a very wide 296 screens.  Neighbours as it is called stateside pulled in 2.6m and top spot for the weekend.

Thursday, 24 April 2014

Easter Results: 17th to 20th April 2014 - Spider-man spins his web while the other woman proves to be a formidable opponent

The Amazing Spider-man 2 opened to a strong 5.3m over the East weekend.  TASM 2 as it is sometimes called failed to out open the original film from 2 years ago which managed 5.5m.